"Smoking is cool" is male
(images)
"Drinking is sexy" is female
(it should be acknowledged that there are plenty of ads for both that work both binaries, and it has more to do with who that {media indoctrinated} person thinks is allowed 'cool' and 'sexy'...and they are both aesthetics, so one isn't necessarily better than the other except that one points to sex and body...to be feminized is to be sexualized.)
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