"the Science and Art of causing Change to occur in conformity with Will,"

Aleister Crowley defined magic 
easily describing technology.

magic

long tradition of using technology, ritual,
and performance to create wonder. 21^st

technologists

Engineering illusions requires close attention
limits of human perception, disciplined practice

showmanship,

subtle use of the crafts of deception—skills
relevant to contemporary technology demos

stage illusions.

magic is one of the central metaphors people
use to understand the technology we build.